Calgary SEO, SEM, PPC and Analytics - Get Clicked
About Get Clicked SEO and Internet Marketing in Calgary, Edmonton, Vancouver, Toronto and Montreal
Calgary based Search Engine Optimization, Pay per Click marketing, Email marketing and other services.
Free Search Engine Information, Advice and Recommendations from Get Clicked SEO and Internet Marketing
Get Clicked Calgary SEO and Google Adwords Certified Professional Blog
News from Calgary SEO and PPC Specialist Get Clicked
Contact Get Clicked, Calgary based Search Engine Optimization, Pay per Click and Internet Marketing Specialist
Get Clicked SEO Newsletter with Internet Marketing tips, Pay Per Click, Google Adwords information, Analytics advice and more
Get Clicked Search Engine Optimization, Adwords, Analytics and Email Marketing Workshops
Friends and Interesting Links from Get Clicked SEO and Internet Pay Per Click Marketing in Calgary Alberta

Get Clicked Calgary Search Engine Optimization Free Newsletter Sign Up

Get Clicked Search Engine Optimization - Free Automated Website Evalution, from Calgary, Alberta

Get Clicked Search Engine Optimization is a Google AdWords Certified Professional

View Dan Linton's profile on LinkedIn

Wednesday, October 24, 2007

The Copyright Blues

Ok, I have spent a lot of time creating the content for this website myself. None of it is copied from other sources, it's written by me. The topics I cover, including search engine optimization, Internet marketing, web analytics and search engine marketing are all areas of my experience. When I write an article, it comes from my experience, through my brain and then onto my computer at home in Calgary.

As an SEO specialist, I of course try to optimize my own website as much as I can, and as much as time allows, for certain keyword phrases, like Calgary SEO. I'm from Calgary, I live in Calgary, and I provide search engine consulting to companies in Calgary...and well sometimes Vancouver.

Also, as you might expect, I watch my competition in the search engine results pages fairly closely. If you've read my articles then you'll also know that the best way to gain presence in search engines is to create lots of high quality content. Of course, those articles are the bulk of my own content.

Yes, this is leading up to something....

I recently noticed a certain not-to-be-named company (because I don't want to help THEIR search rankings) appear for calgary seo. After looking at their site, a lot of the content as it related to Calgary seemed oddly familiar. A lot of my background is in hotels and hospitality so not surprisingly when I used Copyscape to check to see if any of their content had been ripped off from other websites, it came as no big shock to me to see that yes, in fact, their content as it related to Calgary came DIRECTLY (like copy and paste kind of directly) from Tourism Calgary's website.

And go figure, the company is based in Montreal.

I am all for fair game in search engine optimization, but stealing content is just plain bad form. It's also REALLY bad SEO as it can sometimes (although apparently not this time) result in a duplicate content penalty. I won't mention the name of the company, but if you're dying to know, go to Copyscape and type in www.tourismcalgary.com. The number one bad guy on the list.....

In case you're wondering, I use Copyscape to make sure no one is taking MY content and using it for themselves. Copying content is plagiarism, and if Tourism Calgary was paying more attention, or cared, they could easily go after these websites.

That raises a whole other question. Once someone steals your content, what do you do? Well, you can send them a nasty email, or you can try to take them to court. Be prepared to be able to prove the content is yours, which is much more difficult than it seems. Webserver logs are one of the few ways, but as those can be pretty easily faked it also becomes tough to use these to make your point.

Hopefully Google will catch up with this and be a bit more aggressive in penalties. Until then, please don't copy me! Better yet, ask permission to copy. A link and proper acknowledgement will got a long way!

Labels: , , ,

Sunday, October 21, 2007

Everything you REALLY need to know about Web Analytics - part II



Ok, imagine you have a popular website for a large consumer products company. Now imagine you're getting a LOT of calls to your call centre. Your call centre tells you that the number one reason why people call is a billing inquiry.

Yet, your website has plenty of information about billing, and people can even log in to view their bill plus explanations online. So why would people call when the information is right there?

Well, maybe the information is hard to find online. Or perhaps the contact page is too easy to find. Maybe people are just too lazy to look because it makes no difference to them whether they look online or just call you (except of course they might wait 15 minutes on hold because your call centre is so darn busy, which does not make for happy customers or happy call centre managers).

So what would you do? Bury the phone numbers deep in the website? Increase the visibility of the help section? Encourage people to view their bills online by giving them a monetary incentive to do so?

The answer? Well, there is no direct answer, but you can find out by using the power of... you guessed it.... web analytics! With proper tracking, you can find out how people find the contact page, how people interact with your help section, and track subscribers to your Ebill feature. Finding out what you really need to know won't be completely simple, but at least you won't be spending time, dollars and resources shooting in the dark.

If you intend to use your website to make money, you need web analytics. If you're a large corporation that wants to make more money from your website, you REALLY need web analytics. Beyond numbers though, you need interpretation. Someone who is experienced in all things Web and preferably marketing as well can offer insight as to what the numbers really mean, and how to act on them. Page views and visitors while interesting on a certain level, will not help you make business decisions.

Feel free to check out our analytics articles or contact us for more details on how to get more out of your website.

Labels:

 


Free How-To SEO, Analytics and SEM Tutorials


Get Clicked Services


Rants & Blog


Contact Us


Subscribe in a reader

Add to Technorati Favorites

Subscribe by Email!
Enter your email address:

Delivered by FeedBurner

   
   
Get Clicked is a Calgary-based Internet Marketing and SEO Consulting Company offering Search Engine Optimization, Search Engine Marketing, Pay-Per-Click (PPC) Management, Email Marketing, Web Copywriting and other general marketing services. In addition, Get Clicked strives to provide current information on these and other topics at no charge. Get Clicked offers no guarantees or warranties, express or implied, and does not guarantee the accuracy of the information presented. All images and content are Copyright 2007, Get Clicked Inc.