Google AdWords Radio
Google recently activated the AdWords Radio advertising program. Now AdWords advertisers can purchase radio advertising across the USA in the same auction style bidding manner of the regular AdWords system.
The new system has some very cool features too. You can select stations by geography, demographics or music type. So for example if you want to find a station that does R&B and targets mostly 20-35 year olds, the Google AdWords Radio system can pick it out for you.
You can also upload your own existing radio ads or Google has a list of specialists who can help you. Current reports from users indicate they are getting some great exposure for some really low prices. Of course, as competition heats up in the bidding process, I'm sure we can expect prices to rise. But for the early bird, now might be the time to get into the system and take advantage of it.
You can also specify certain dates and times you would like if you're on a time schedule. You won't bid for these, instead you'll pay a specific and no doubt higher fee.
If you're interested, check it out here. Another really cool feature of the system is that Google will supply you with a local or toll free redirect number to put in your ads. This way, you can track phone calls much like you would hits to your website. Talk about trackability! If you combine that with a unique landing URL for your radio commercial you can measure your ROI on your campaing in a much more exact way.
As my background is not only in search engine optimization and search engine marketing, but also includes significant traditional marketing including media ad buying, I can easily see how this system will start to bridge the gap between Internet marketers, SEO's, SEM's and the like across to traditional marketers. The creation of a truly trackable marketing campaign that includes radio is a significant step forward. Finally, Marketing Directors can sit in the board room and actually defend their ad purchasing with real numbers, instead of estimates and generalizations.
Of course, my only problem with the system is that I live in Calgary, Canada and currently Google AdWords Radio only provides stations in the US. Hopefully this system will expand out to the north here soon!
The new system has some very cool features too. You can select stations by geography, demographics or music type. So for example if you want to find a station that does R&B and targets mostly 20-35 year olds, the Google AdWords Radio system can pick it out for you.
You can also upload your own existing radio ads or Google has a list of specialists who can help you. Current reports from users indicate they are getting some great exposure for some really low prices. Of course, as competition heats up in the bidding process, I'm sure we can expect prices to rise. But for the early bird, now might be the time to get into the system and take advantage of it.
You can also specify certain dates and times you would like if you're on a time schedule. You won't bid for these, instead you'll pay a specific and no doubt higher fee.
If you're interested, check it out here. Another really cool feature of the system is that Google will supply you with a local or toll free redirect number to put in your ads. This way, you can track phone calls much like you would hits to your website. Talk about trackability! If you combine that with a unique landing URL for your radio commercial you can measure your ROI on your campaing in a much more exact way.
As my background is not only in search engine optimization and search engine marketing, but also includes significant traditional marketing including media ad buying, I can easily see how this system will start to bridge the gap between Internet marketers, SEO's, SEM's and the like across to traditional marketers. The creation of a truly trackable marketing campaign that includes radio is a significant step forward. Finally, Marketing Directors can sit in the board room and actually defend their ad purchasing with real numbers, instead of estimates and generalizations.
Of course, my only problem with the system is that I live in Calgary, Canada and currently Google AdWords Radio only provides stations in the US. Hopefully this system will expand out to the north here soon!
Labels: google adwords, google radio, search engine optimization, Search Engines
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