Microsoft wants Yahoo
Well, that was interesting news. Microsoft wants to buy Yahoo. Considering MSN's complete lack of market share in the search engine space it's not totally surprising that the would want to buy the #2 rated Yahoo. With Yahoo's paid inclusion scheme meaning their "organic" search engine results are now being altered invisibly with advertising, they're a perfect match for the poor results of MSN's Live Search.
Of course, Yahoo is the number one website in the world hands down. So there are more factors than just search, but the real bucks online is in advertising. Naturally I'm more curious as to the search engine optimization ramifications that might come up. I guess we'll see but in my mind crappy search plus paid inclusion strategies does not equal beating Google.
Of course if Microsoft wants a piece of the online advertising pie, they need to do something. They should have made a pass at Google instead.
Of course, Yahoo is the number one website in the world hands down. So there are more factors than just search, but the real bucks online is in advertising. Naturally I'm more curious as to the search engine optimization ramifications that might come up. I guess we'll see but in my mind crappy search plus paid inclusion strategies does not equal beating Google.
Of course if Microsoft wants a piece of the online advertising pie, they need to do something. They should have made a pass at Google instead.
Labels: search engine optimization, Search Engines
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