Google AdWords results
Well, I've been running a little experiment with my Google AdWords recently. I was wondering if it was better to have general keyword terms, like say just a city name, with a highly specific ad text, or to use very specific keywords.
The jury is in, I thought people wouldn't click on a very clear ad if they weren't interested in the product. I was wrong! I got much better, like 3 times better results, using highly targeted ads with highly targeted keywords, although my actual number of clicks was lower, and my CPC much higher.
Thousands and thousands of people search for "Calgary, Alberta" everyday, but far less are looking for "Calgary Hotels" so as a result, clicks for calgary alberta were much cheaper. Yet still, in terms of ROI, I got better results from a much more specific keyword phrase for conversions. Even with VERY specific ads I still did worse in the general categories.
Interesting theory, but it didn't work out. Thoughts anyone?
- Dan the search engine optimization guy
The jury is in, I thought people wouldn't click on a very clear ad if they weren't interested in the product. I was wrong! I got much better, like 3 times better results, using highly targeted ads with highly targeted keywords, although my actual number of clicks was lower, and my CPC much higher.
Thousands and thousands of people search for "Calgary, Alberta" everyday, but far less are looking for "Calgary Hotels" so as a result, clicks for calgary alberta were much cheaper. Yet still, in terms of ROI, I got better results from a much more specific keyword phrase for conversions. Even with VERY specific ads I still did worse in the general categories.
Interesting theory, but it didn't work out. Thoughts anyone?
- Dan the search engine optimization guy
Labels: google adwords
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