A couple people have asked me about Yahoo Paid Inclusion in their search engine, so I thought I would comment.

Yes, you can pay to have your listing appear in the Yahoo search engine. In fact, users won't be able to tell the difference anymore between organic search engine results and paid inclusion ads.

Scary times. Content no longer really matters on Yahoo. It's only a matter of time before someone cracks the system and manages to get a Viagra website up for a search engine keyword request of "Calgary Hotel".

Why did Yahoo do this? No one is really quite sure, and no one I've talked to about it thinks it's a good idea.

While Google isn't everyone's favorite love child anymore, it at least on the outside seems to reward good design and information, as opposed to those with the biggest pocket book. Right now the paid inclusion scheme at Yahoo is a one price shot, but I could easily see it becoming an auction style thing, and then the gloves are off.

The trick is that people trust Google's algorithms, because they've been getting somewhat reliable results from it. As time goes by, Google rankings, arguably, seem to be getting better and more relevant to what users are looking for.

Yahoo Paid Inclusion is the exact opposite and I have no doubts it will get abused. (Personally, I don't use the Yahoo Search Engine for my own searches).

Just another exciting day in Search Engine Optimization Land.