For various reasons, the topic of communication has recently been on my mind. Open and honest communication. Now, I don't want to sound like a therapist here, I'm a search engine optimization specialist. That being said, I'm starting to find a lot of the same rules apply.

If you're open and honest with Google, and provide a good level of regular communication, you'll be rewarded with a satisfying rank. If you try to deceive them, they'll punish you by banning.

Sounds like a divorce to me, and cheating in search engine optimization is called Black Hat. (I stick to White Hat methods, and living in Calgary the white hat is something of a legend).

I find the same reward / punishment system applies to our personal relationships. Be open and honest, keep the content clear and communicate in a straight forward manner, and usually you'll be rewarded.

Sometimes, clear communication over the Internet isn't the easiest thing. If you've ever had someone misinterpret one of your emails, you'll know what I mean. There is no body language or tone to read. I've since learned that sticking to the simplest language that can convey your message is the best way to go.

And also gives the highest ROI, in relationships or in search engine optimization!

Labels: search engine optimization